Bluecore has launched a new marketing self-service tool that enables the email marketers now to personalize their unique benchmark reports.
Bluecore’s new Email Performance Calculator is a complimentary benchmark tool that uses the data from over 332 million triggered emails sent by more than 325 ecommerce brands. The database of Bluecore’s benchmark is derived from emails sent through the company’s automation software and email marketing.
The Email Performance Calculator is interactive, and the advantage is that the marketers can sift through various categories to measure the success of any program. Email marketers can see the email engagement data by industry, unique monthly visitors and average order value, with reporting metrics highlighting the average opens, clicks, conversions, unsubscribes, and revenue per 1,000 triggered emails delivered.
The industries representing are: apparel and accessories, home and beauty, food and leisure, and technology and hardware.
For example, a company of apparel and accessories with 300,00 visitors monthly and an average order value more than $100 earns around $2,180 an average revenue every 1,000 triggered emails. Email campaigns for such retail category generate a 42.19% open rate, 8.67% click rate, 0.21% unsubscribes, and 1.13% conversion rate.
Bluecore is planning to analyze the data in quarterly marketing reports, thereby highlighting the core trends affecting retailers. In fact, even now email marketers do not assess their campaigns success with email metrics, showed a recent study. Now considering the free tools availability such as Bluecore’s Email Performance Calculator, these email marketers can assess their performance without giving any excuse.