How Dollar general became Americas most favored store?

The neighborhood Dollar general store constructed on rural highway encompassed with farmland does not sell any fresh meat, greens or fruit. Still 7,400-square-foot steel rimmed store contains most of what rural folks require.

The assortment resembles a suburban drugstore chain, which has shower curtains to breakfast cereal, toilet paper, plastic toys and camouflage-pattern socks. The refrigerators and freezers contain milk, eggs and frozen pizza.

Many commodities are sold in mini bottles or small bags, creating cost effective items and that avoids a trip to Wal-Mart Supercenter. The two registers are operated by one cashier barring rush hours succeeding school and work.

Mr. Watson, a 53-year-old construction worker said that this is at a convenient location, much closer. We designate this store as the Evansville Wal-Mart. He had filled his cart with cans of chicken soup, crackers, cold cuts and toilet paper.

The store is situated 10 miles from the closest small town, is one of the three locations in Rhea County where Dollar General plans to launch stores by next year. There one in five persons accepts government food help, greater than US average and the county has Tennessee’s prominent unemployment rate.

Dollar General is developing because rural America is grappling. With its appropriate locales for tight fisted shoppers, it has become one of the most money making retailers in the U.S. and a life propelling factor for lower-income customers.

Dollar General Corp.’s 14,000 stores produced more than double the profit of Macy’s Inc. on minimal proceeds during its most contemporary fiscal year. And its $22 billion market value covers the most massive U.S. grocery chain, Kroger Co. which has five times the revenue.

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