McDonald’s takes cheeseburgers off its Happy Meal menu with intent to detach additional calories, sugar, saturated fat and sodium that children enjoy at its restaurants.
Now, cheeseburgers and chocolate milk will be in the plate only if requested, and also French fries offered with the Chicken McNuggets are going to be shrunk down, as a part of the expanded commitment for families announced by the company.
McDonald’s CEO and President, Stephen James Easterbrook said in a statement that, “We recognize the opportunity that we have to support families as one of the most visited restaurants in the world, and remain committed to elevating our food, celebrating the joy of reading, and helping those in need through Ronald McDonald House Charities.”
Healthier makeover of the McDonald’s Happy Meal has been is dedicated to the long-term global growth program and leverage its approach to influence children’s meals, reading accessibility and taking families together by Ronald McDonald House Charities.
On another hand, McDonald’s is also potentially trying to tremble its junk-food image, as the company has long been known for growth of its business based on families with kids rivaling with its traditional opponents like Wendy’s and Burger King.
Easterbrook added that, “Given our scale and reach, we hope these actions will bring more choices to consumers and uniquely benefit millions of families, which are important steps as we build a better McDonald’s.”