Seventy six percent of sports related to junk food sponsors is a fact that United States is living with. A new study portrays just how the two are inter-related. The study discloses 76% of food products displayed in advertisements advancing a sports organization sponsorship are detrimental and that 52.4% of drinks portrayed in sports sponsorship ad are loaded with sugar.
Sponsorship was calculated by occasions in which the sports organization logo or name was displayed with an official company name, product or logo in a commercial, banner ad, YouTube video or same kind of promotion.
The study concentrated on the top 10 sports organizations most regularly observed by children 2 to 17 years old, depending on data from Nielsen ratings. The researchers are worried that such sponsorship could have an adverse impact on children’s meal choices and diet said Marie Bragg, first author of the study and assistant professor in the Department of Population Health at the NYU School of Medicine in New York.
She also added that there is a distinctive enterprising between the sports organizations and the food companies and it is difficult to comprehend who should bear the responsibility for the dilemma or if both organizations that is sports and food companies respectively should garner equal responsibility. In the study companies that emerged were The Hershey Co. and PepsiCo. Hershey Co. said that it believed in sustaining organizations that sanction athletes to display their talents and serve as role models.