Nest rejoins Google to bring an assistant to its products in a big way. Google brings Nest into the game to better compete with Amazon and Apple. Google’ decision will boost both Nest and Google’s own hardware business.
Google rotates the decision to add artificial intelligence technology to every gadget. Nest Rejoins Google to help Assistant take on Alexa
On Wednesday the world’s largest search engine announced that Nest was part of its plan and now is no longer a separate alphabet company.
Google senior vice president of hardware Rick Osterloh said Wednesday that Nest is now part of its hardware division which includes devices like the Pixel phones, Home smart speakers, Chromecast streaming devices. and other devices.
Nest was co-founded by former Apple engineers Tony Fadell and Matt Rogers in 2010 and Google acquired Nest Labs for $3.2 billion in January 2014. After that in 2015, Google made it a separate division of the company.
Nest CEO Marwan Fawaz said that moving Nest to Google is company’s right decision because it makes it easier to develop new Nest products using Google’s artificial intelligence technologies.
“All of Google’s investments in machine learning and AI; they can very clearly benefit Nest products. It just makes sense to be developing them together,” Osterloh said Tuesday.
With their advanced technological efforts, Google and Amazon are moving forward in the technology industry where computing moving away from the PC and the smartphone to other devices. Google is trying grew its own advancements before anybody else does – particularly Amazon.